- Project Goals
- Target Audience
- Functional Specifications
- Content Requirements
My ultimate goal with every project is to come up with a solution-based design approach to help my clients solve real cases and achieve business needs.
For this to happen, many ideas and hypotheses need to be generated and iterated upon. Creative thinking inspires ideas while ideas empower change.
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client and address every project holistically.