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Uruoi

Art direction
/ interface design

Uruoi is a blessing of water for every skin relieving dryness with a gentle touch since 1989. It is made in Japan.

This project was all about minimalism.

My main objective was to come up with a design to support brand’s philosophy as well as bring it to the digital world in the best shape.

To develop this website a unique stack of technologies was used to enable custom animations.

A lot of attention was paid to such tiny little things like cute hovers, button animations, smooth transitions between pages and other interaction elements. This way we aimed at creating a very pleasant and memorable online experience for the brand’s customers.