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IL Makiage

IL Makiage

  • Interface Design

Makeup for women who don’t apologize for their high standards.

Working on this project was challenging but also lots of fun! The ultimate goal was to make sure the website is both visually attractive as well as high performing in terms of visitors/customers conversion.

Il makiage
Il makiage
If you share the view that minimalism is dead, this is definitely the right brand for you!

To achieve the best results and learn more about the brand and its bold identity I even was invited to visit the headquarters and production facilities. This really helped to understand what the brand stands for — which is the uncompromising attention to detail, designed to capture the spirit of confident women everywhere.

Il makiage
I really enjoyed working in close collaboration with the co-founder of the brand.

We teamed up to create a few different variations of the homepage that were further tested during the soft launch of the project to find the right balance of the aesthetics and performance. After the soft launch, we continued our collaboration on the design of inner pages.

IL Makiage
Il makiage